DESTINATION OPTIMISATION TOOL
The Destination Optimisation Tool (DOT) has been created to assist places identify current issues and opportunities, to develop strategic focus and make best use of limited resources. With a clear focus on capturing and assessing data around economic, social and environmental aspects, the consultation tool is ideally suited to destinations wishing to improve their overall place. Drawing on national and international research into high performing destinations, the tool utilises a mix of digital technology and face-to-face sessions to reach out and engage businesses, the wider community and visitors.
The tool can be used to identify opportunities for investment, gauge support for key projects and can be used to measure progress throughout a specific timeframe.
Using 25 key place indicators the experience of the destination is then thoroughly analysed and linked back to Community Spirit & Identity; Streetscape & Facilities; Active Business Hub; Connected Places & Nurtured Spaces. A typical deployment of DOT will utilise a variety of engagement techniques to capture a picture of the destination. An in-depth analysis allows cross-referencing of responses for different demographics, businesses or visitors and the tool can quickly indicate areas of strength or weakness and flag up differences for target segments. A final report is complemented by the DOT-Dashboard. This is an interactive digital dashboard that allows destinations to independently use the data collected for further analysis. We can prepare a filterable version for in-house planning and a public version which can be made available more widely. Check out this example of a public version of the dashboard.
CLEAR AND IMMEDIATE BENEFITS
Please get in touch to discuss your requirements.